House of Atarangee is a dream come true for its founders, who had been working professionals for more than a decade. When making a career choice or jump isn’t easy, these two entrepreneurs at heart set out to build and create magic by giving up their corporate jobs at the peak of their careers.

Thus, House of Atarangee was born. The idea of being ‘unique’ is very close to our hearts. Humein pata hai Atarangee hona kitna mushkil hota hai.

But with our brand and our love for fashion, we want to celebrate the ‘unique you,’ the ‘Atarangee you,’ and most importantly, you.

Atarangee for us is every moment you’ve reached for that bold, bright red dupatta to pair with your suit, even when your mom said it’s too much. It’s every time you’ve fearlessly matched that magenta with your lipstick. It’s when they told you, “No colors in your wardrobe—just beige, black, and white.” But deep down, you knew that life is far too colorful to be confined to such limits.

This is a reminder that being bold, being different, and being yourself is not just okay—it’s something to be celebrated. For the extraordinary you, we’ve brought you the rich tapestry of India’s diverse cultures, woven into pieces that resonate with your soul. You will find colors, patterns, and creations like never before.

For those who walk thoda hatke, who choose to live life in full color—this is for you. Welcome to House of Atarangee!